.jpeg)
Born to License
Unlock the secrets of the $350 billion licensing industry with David Born, CEO of Born Licensing & Born to License. Whether you’re a business owner, brand enthusiast, or curious about how your favorite characters and brands make their way onto products, this podcast is your ultimate guide to the world of licensing.
Join David as he shares insider stories, practical tips, and real-world examples, helping you navigate the exciting intersection of creativity, commerce, and collaboration. From product development to pitching, licensing terminology to success stories—get ready to discover the untapped potential of this dynamic industry.
New episodes every two weeks.
Podcasting since 2025 • 12 episodes
Born to License
Latest Episodes
🎙️ Episode 10: Your Licensing Questions, Answered (Season Finale)
After 9 episodes packed with stories, strategies, and behind-the-scenes insights, we’re wrapping up Season 1 with something special: a Q&A session featuring real questions from Born to License listeners around the world.From...
•
14:20
.jpeg)
The Biggest Mistakes in Licensing - and How to Avoid Them
Sometimes the biggest licensing mistakes happen before the deal is even signed. In this episode of Born to License, I break down the most common pitfalls that trip up companies - and how to avoid them.Join me at the kitchen tabl...
•
12:44
.jpeg)
Why Authenticity is the Secret Ingredient in Great Licensing
When a licensing deal really works, it’s not because of star power or nostalgia alone. It’s because it feels right. In this episode of Born to License, I dive into the one ingredient that separates forgettable partnerships fro...
•
12:43
.jpeg)
Beyond the Shelves: Licensing in Advertising, Theme Parks, and Live Experiences
When most people think of licensing, they picture products on store shelves - t-shirts, toys, and collectibles. But some of the most powerful licensing opportunities don’t involve physical products at all.In this episode of Born to L...
•
Season 1
•
Episode 7
•
12:34
.jpeg)
The Product Development Journey - Where Licensed Products Come to Life
Signing a licensing deal is only the beginning. What happens next is the intricate and high-stakes journey of product development - where even the smallest details matter.In this episode of Born to License, I take you inside the...
•
Season 1
•
Episode 6
•
11:47
.jpeg)