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Born to License
Unlock the secrets of the $350 billion licensing industry with David Born, CEO of Born Licensing & Born to License. Whether you’re a business owner, brand enthusiast, or curious about how your favorite characters and brands make their way onto products, this podcast is your ultimate guide to the world of licensing.
Join David as he shares insider stories, practical tips, and real-world examples, helping you navigate the exciting intersection of creativity, commerce, and collaboration. From product development to pitching, licensing terminology to success stories—get ready to discover the untapped potential of this dynamic industry.
New episodes every two weeks.
Born to License
Latest Episodes
Licensing Expo 2026: Predictions, Trends & Insider Advice from the Born Team
The biggest week in licensing is here.In this special episode of Born to License, we’re on the ground in Los Angeles just days before Licensing Expo 2026 — and for the first time ever, the entire Born team is toget...
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What Licensing Expo Means to Me | From First Visit to Exhibitor: My Licensing Expo Journey
What is Licensing Expo really like?In this episode of Born to License, David takes you inside Licensing Expo Las Vegas - the biggest and most important event in the global licensing industry.From his very fi...
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Star Wars' Big Moment
How did Star Wars become one of the most powerful licensing machines in history?On Star Wars Day, we’re breaking down the origin story of modern licensing — and how a single deal in 1977 changed the industry forever....
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Big Licensing Moves You Need to Know | What You Missed in Licensing (While I Was Offline)
What happened in licensing this week? Here are 5 major moves you need to know.Fresh back from trekking to the base camp of Mount Everest in Nepal, David breaks down the biggest licensing news, brand partnerships, and IP strateg...
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I’m at Everest Base Camp… Here’s What to Listen To
No new episode this week… but for a good reason.Right now, David is in Nepal, trekking to the base camp of Mount Everest — an adventure that’s been a long time in the making.So while there’s no full episode of Born to L...
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