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Born to License
Unlock the secrets of the $350 billion licensing industry with David Born, CEO of Born Licensing & Born to License. Whether you’re a business owner, brand enthusiast, or curious about how your favorite characters and brands make their way onto products, this podcast is your ultimate guide to the world of licensing.
Join David as he shares insider stories, practical tips, and real-world examples, helping you navigate the exciting intersection of creativity, commerce, and collaboration. From product development to pitching, licensing terminology to success stories—get ready to discover the untapped potential of this dynamic industry.
New episodes every two weeks.
Podcasting since 2025 • 59 episodes
Born to License
Latest Episodes
How Licensing Helped The Oodie Build an $850M Brand | Special Episode with Davie Fogarty
How do you build a brand that people don’t just buy… but obsess over?In this episode of Born to License, David sits down with Davie Fogarty, Founder of The Oodie - one of the fastest-growing consumer brands to come out of...
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Season 3
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34:13
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Twix Campaign: The Secret Power of Licensed Characters in Advertising
Why do some ads become unforgettable… while others disappear instantly?In this episode of Born to License, David breaks down one of the most powerful tools in modern advertising: licensed characters.Using th...
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Season 3
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Episode 11
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8:01
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How The Oodie Decides Which Licenses to Back
How does a brand like The Oodie go from a simple product to a global success story - and what role does licensing play in that journey?In this episode of Born to License, we sit down with Rebecca Palmer to explore how ...
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Season 3
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50:54
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Licensing at the Oscars: The Category That Actually Matters
Why do some Oscar-winning films generate huge licensing businesses while others create almost none?In this episode of Born to License, David looks at Hollywood’s biggest night through a licensing lens. While the world foc...
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Season 3
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Episode 10
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8:15
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Melbourne Toy Fair Wrap-Up: The Biggest Licensing Trends From the Show Floor
He's just wrapped up a week at the Melbourne Toy Fair - and it was absolutely worth the trip.In this episode of Born to License, David shares his biggest takeaways from Australia’s largest toy and licensing trade event, att...
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Season 3
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Episode 9
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7:39
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