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Born to License
Unlock the secrets of the $350 billion licensing industry with David Born, CEO of Born Licensing & Born to License. Whether you’re a business owner, brand enthusiast, or curious about how your favorite characters and brands make their way onto products, this podcast is your ultimate guide to the world of licensing.
Join David as he shares insider stories, practical tips, and real-world examples, helping you navigate the exciting intersection of creativity, commerce, and collaboration. From product development to pitching, licensing terminology to success stories—get ready to discover the untapped potential of this dynamic industry.
New episodes every two weeks.
Born to License
Latest Episodes
Mid-Year Recap: The Biggest Licensing Stories of 2026 (And How My Predictions Held Up)
Six months in, and 2026 has already delivered a mega-merger, a record-breaking animated film, a viral water bottle, a Care Bears acquisition, and a move to LA. David Born goes back through the Born to License archive to score his own prediction...
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America's 250th Birthday Has a Licensing Program — And It's Bigger Than You Think
The 4th of July is the most patriotic day on the American calendar. But behind the fireworks, the flags, and the hot dogs, there's a full-scale licensing program — official logos, vetted partners, and over 200 companies signed up to carry the m...
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Crayola x CamelBak | The Water Bottle That Broke LinkedIn (And Why Nobody Called It Licensing)
A limited edition CamelBak x Crayola water bottle went viral on LinkedIn with 9.5 million views — and almost nobody mentioned the word licensing once.In this episode, David breaks down how a product that launched quietly in Nove...
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Toy Story 5: Papa John's, Kellogg's, and My First 24 Hours in LA
Toy Story 5 is taking over - and this episode breaks down exactly why from a licensing perspective.In this episode of Born to License, I’m coming to you from Los Angeles (new home!) after moving from Brazil - and diving s...
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Why I’m Moving to LA + World Cup, Scooby-Doo & SPAM
I’m moving to Los Angeles - and this isn’t a lifestyle decision. It’s a strategic one.In this episode of Born to License, I break down why LA is the global center of the licensing industry, and why being physically...
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