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Born to License
Unlock the secrets of the $350 billion licensing industry with David Born, CEO of Born Licensing & Born to License. Whether you’re a business owner, brand enthusiast, or curious about how your favorite characters and brands make their way onto products, this podcast is your ultimate guide to the world of licensing.
Join David as he shares insider stories, practical tips, and real-world examples, helping you navigate the exciting intersection of creativity, commerce, and collaboration. From product development to pitching, licensing terminology to success stories—get ready to discover the untapped potential of this dynamic industry.
New episodes every two weeks.
Podcasting since 2025 • 49 episodes
Born to License
Latest Episodes
Super Bowl Preview: Why Licensed Ads Steal the Show
For many people, the Super Bowl isn’t about the game - it’s about the ads.In this episode of Born to License, David Born breaks down why character and IP licensing has become one of the most powerful tools in Super Bowl adverti...
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Season 3
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Episode 5
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12:34
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What AI Means for Licensing (Opportunities, Risks & Reality)
AI is moving fast — and the licensing industry can’t afford to ignore it.In this episode of Born to License, David Born breaks down what artificial intelligence really means for licensing, brand owners, licensees, and consu...
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15:40
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Las Vegas Licensing Expo: How to Prepare Now (Before It’s Too Late)
Licensing Expo may be in May - but if you’re not preparing right now, you’re already behind.In this episode of Born to License, David Born shares exactly how he and his team prepare for Licensing Expo 2026, the world...
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Season 3
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Episode 3
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12:24
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David’s Hot Take - which Movies will be Licensing Hits in 2026?
Every year, studios release dozens of blockbuster films — but only a handful actually become licensing powerhouses.In this episode of Born to License, David Born shares his hot take on the 2026 theatrical slate and...
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Season 3
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Episode 2
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19:57
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The Power of Peanuts: Why Peanuts Is Worth $1.1 Billion (And What That Teaches About Evergreen IP)
Sony’s $450M acquisition of Peanuts shocked a lot of people — but for those who understand licensing, the $1.1B valuation makes perfect sense.In this episode of Born to License, David Born breaks down why Peanuts is worth over...
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Season 3
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Episode 1
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14:51
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