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Born to License
Unlock the secrets of the $350 billion licensing industry with David Born, CEO of Born Licensing & Born to License. Whether you’re a business owner, brand enthusiast, or curious about how your favorite characters and brands make their way onto products, this podcast is your ultimate guide to the world of licensing.
Join David as he shares insider stories, practical tips, and real-world examples, helping you navigate the exciting intersection of creativity, commerce, and collaboration. From product development to pitching, licensing terminology to success stories—get ready to discover the untapped potential of this dynamic industry.
New episodes every two weeks.
Episodes
12 episodes
🎙️ Episode 10: Your Licensing Questions, Answered (Season Finale)
After 9 episodes packed with stories, strategies, and behind-the-scenes insights, we’re wrapping up Season 1 with something special: a Q&A session featuring real questions from Born to License listeners around the world.From...
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14:20
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The Biggest Mistakes in Licensing - and How to Avoid Them
Sometimes the biggest licensing mistakes happen before the deal is even signed. In this episode of Born to License, I break down the most common pitfalls that trip up companies - and how to avoid them.Join me at the kitchen tabl...
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12:44
Why Authenticity is the Secret Ingredient in Great Licensing
When a licensing deal really works, it’s not because of star power or nostalgia alone. It’s because it feels right. In this episode of Born to License, I dive into the one ingredient that separates forgettable partnerships fro...
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12:43
Beyond the Shelves: Licensing in Advertising, Theme Parks, and Live Experiences
When most people think of licensing, they picture products on store shelves - t-shirts, toys, and collectibles. But some of the most powerful licensing opportunities don’t involve physical products at all.In this episode of Born to L...
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Season 1
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Episode 7
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12:34
The Product Development Journey - Where Licensed Products Come to Life
Signing a licensing deal is only the beginning. What happens next is the intricate and high-stakes journey of product development - where even the smallest details matter.In this episode of Born to License, I take you inside the...
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Season 1
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Episode 6
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11:47
Inside the Mind of a Licensor – What Makes Them Say Yes (or No)
When you think of licensing, it’s easy to focus on the end product—the t-shirts, toys, or snacks on shelves. But behind every licensed product is a licensor making strategic decisions about what deals move forward… and which ones don’t.<...
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Season 1
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Episode 5
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11:08
Special Bonus Episode: Inside Licensing Expo 2025 – Tips, Insights & What First-Timers Need to Know
Licensing Expo is the biggest event in the global licensing calendar - an unmissable opportunity for brands, licensees, and retailers to connect, discover new IP, and strike game-changing deals.In this special bonus episode of Born t...
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Season 1
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44:01
From Cartoons to Car Brands – Vegas and My Licensing Wake-Up Call
By the time I reached my fourth year in licensing, I thought I had a pretty good handle on the industry. I had worked with major entertainment brands - Looney Tunes, Scooby-Doo, The Simpsons. But everything changed in 2013, when I walked into m...
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Season 1
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Episode 4
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11:18
My First Licensing Negotiation – Lessons from the Deal Table
Licensing isn’t just about creativity—it’s about negotiation. And when I sat down for my first-ever licensing negotiation, I quickly learned that getting a deal across the line requires more than just knowing the numbers.In...
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Season 1
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Episode 3
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12:27
The Business of Licensing – Breaking Down the Deals
When I started in licensing back in 2007, I quickly realized that explaining what licensing is depends entirely on who you’re talking to. In my last episode, I broke it down for my mum, focusing on characters, stories, and why...
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Season 1
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Episode 2
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10:24
"Mum, I Got the Job! Now Let Me Explain Licensing…"
When I landed my first job in licensing back in 2007, I had no idea I was stepping into a $350 billion industry that most people don’t even know exists. But my first challenge wasn’t negotiating deals or managing brands—it was explaining to my ...
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Season 1
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Episode 1
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12:27
Welcome to Born to License – Unlocking the Secrets of the Licensing Industry
The world of licensing is all around us—on our clothes, in our kitchens, on our screens—but how much do we really know about how it works? Born to License is here to change that.Join me, David Born, as I take you inside t...
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Season 1
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4:43