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Born to License
Unlock the secrets of the $350 billion licensing industry with David Born, CEO of Born Licensing & Born to License. Whether you’re a business owner, brand enthusiast, or curious about how your favorite characters and brands make their way onto products, this podcast is your ultimate guide to the world of licensing.
Join David as he shares insider stories, practical tips, and real-world examples, helping you navigate the exciting intersection of creativity, commerce, and collaboration. From product development to pitching, licensing terminology to success stories—get ready to discover the untapped potential of this dynamic industry.
New episodes every two weeks.
Born to License
I’m at Everest Base Camp… Here’s What to Listen To
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
No new episode this week… but for a good reason.
Right now, David is in Nepal, trekking to the base camp of Mount Everest — an adventure that’s been a long time in the making.
So while there’s no full episode of Born to License this week, this is the perfect time to catch up on everything you might have missed.
🎧 What to explore:
🚀 Conversations with industry experts
- Licensors, licensees, and agents
- Licensing lawyers and thought leaders
- Behind-the-scenes insights from the Born team
📈 Deep dives into major topics
- The Warner Bros. Discovery story and what it means for licensing
- The licensing strategy behind The Super Mario Bros. Movie
- Trends shaping the future of IP and brand partnerships
💡 Practical insights you can apply
- How licensing works in the real world
- What makes partnerships succeed
- Lessons from real case studies
We’ll be back next week with a brand new episode.
In the meantime, this is your chance to dive into the archive and level up your understanding of licensing.
🎙 Born to License – Hosted by David Born
🔹 Sign up for Learn to License
🔹 Learn More about Born to License
🔹 Learn More about Born Licensing
🔹 Join the Licensing Conversation: #BornToLicense #LicensingIndustry #BrandPartnerships #LearntoLicense
👉 Have a question about licensing? Send it in for our upcoming Q&A episode!
📩 Contact: hello@borntolicense.com
🎧 Subscribe & Follow for new episodes on licensing and the business of IP!
Hello from Nepal. If you're listening to this between April 20 and 24, then I am on an eight-day trek to the base of Mount Everest. So I don't have an episode of Born to License for you this week, but why not catch up on some previous episodes? I've had chats with some licensors, licensees, agents, licensing thought leaders, members of my own team, licensing lawyers, not to mention my own recent commentary on the Warner Brothers Discovery sale, the Super Mario Galaxy movie, and many more topics, all with licensing as the key focus. So have a catch up on all previous episodes, and I'll be back with another fresh episode next week. Wish me luck.
