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Born to License
Unlock the secrets of the $350 billion licensing industry with David Born, CEO of Born Licensing & Born to License. Whether you’re a business owner, brand enthusiast, or curious about how your favorite characters and brands make their way onto products, this podcast is your ultimate guide to the world of licensing.
Join David as he shares insider stories, practical tips, and real-world examples, helping you navigate the exciting intersection of creativity, commerce, and collaboration. From product development to pitching, licensing terminology to success stories—get ready to discover the untapped potential of this dynamic industry.
New episodes every two weeks.
Born to License
Coming Soon: The Future (2035) of Licensing Revealed
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Get an exclusive preview of Sharon Weisman's bold predictions for licensing's future. From AI that eliminates guesswork to virtual influencers earning millions, discover why everything you know about licensing is about to change dramatically.
In this preview:
✓ Dynamic royalties that adjust to performance
✓ Why Gen Alpha doesn't know what they want
✓ The $100B wellness opportunity
Full episode reveals: AI clones, secondary market royalties, and the end of logo slapping!
🔔 Subscribe for the full conversation ⏰ Full episode: 27/10/2025
#LicensingFuture #Trailer #ComingSoon #BornToLicense
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Gen Alpha doesn't know what they want and that's our biggest opportunity in licensing. The guesswork will start going away and technology will aid us doing that. I truly think we're going to have dynamic royalty structures.
Do you see a future where there's a Barbie 2 and there's this dynamic royalty?
There's two options. Either it starts low and then if it's performing well. The only reason that didn't happen until now is that we didn't have AI tools to track that. We're sleeping on personalization and customization. I truly think that in the future, especially by 2035 for sure we will have I coined it the responsive IP ecosystem. There are influencers right now that are making $2.6 million a month. It's like 33k a post. Ugly is the new sexy this virtual influencer. They can up longer doesn't necessarily mean better.
How do we design IP products for kids that right now and in the future they see no distinction between digital and physical experiences?
Hey, here's the dirty secret. ..
