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Born to License
Unlock the secrets of the $350 billion licensing industry with David Born, CEO of Born Licensing & Born to License. Whether you’re a business owner, brand enthusiast, or curious about how your favorite characters and brands make their way onto products, this podcast is your ultimate guide to the world of licensing.
Join David as he shares insider stories, practical tips, and real-world examples, helping you navigate the exciting intersection of creativity, commerce, and collaboration. From product development to pitching, licensing terminology to success stories—get ready to discover the untapped potential of this dynamic industry.
New episodes every two weeks.
Born to License
Coming Monday: Why Games with IP Get 3X More Downloads
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One statistic is reshaping the entire gaming industry: Players are 3X more likely to download games with IP they recognize.
In this trailer, licensing expert Simon Kay (30 years of experience) reveals how this single fact is driving billions in revenue and creating massive opportunities for brands and developers.
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⏰ Full episode: 12/01/2025
🎙 Born to License – Hosted by David Born
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If we were to be looking back from 30 years ahead, we will really look like dinosaurs. 30 years ago when I first started in this, I probably was one of the first people to actually focus on games and gaming as a core part of the merchandising mix. Some people thought I was crazy.
Players are almost three times more likely to download a game that features IP they recognize.
One of the biggest things on the Roblox platform is protection of ip. There's been a lot of piracy, rip offs. Customer acquisition costs have gone through the roof. Getting an IP and doing it right and doing it well can actually now work more cost effectively and a lot of developers favor than actually spending huge amounts of money on traditional marketing.
If there's an IP owner listening right now who's never licensed their IP in this space, what kind of advice would you give them? Someone that's starting out, they just want to dip their toe in the water.
The safe route is strategic understanding. Don't wait for it anymore, you've got no time. If you're not proactive now with this space, you'll just miss it all.
Can you fast forward to 30 years from now? What does this world look like?
Well....
