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Born to License
Unlock the secrets of the $350 billion licensing industry with David Born, CEO of Born Licensing & Born to License. Whether you’re a business owner, brand enthusiast, or curious about how your favorite characters and brands make their way onto products, this podcast is your ultimate guide to the world of licensing.
Join David as he shares insider stories, practical tips, and real-world examples, helping you navigate the exciting intersection of creativity, commerce, and collaboration. From product development to pitching, licensing terminology to success stories—get ready to discover the untapped potential of this dynamic industry.
New episodes every two weeks.
Born to License
Coming Monday: Inside our Licensing Ecosystem - 2025 Year-End Special
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
2025 was our best year EVER after 11 years in business.
In this special wrap-up trailer, get a sneak peek at our record-breaking achievements, groundbreaking campaigns, and what's coming in 2026 for Born Licensing, Born to License and Learn to License.
Full episode drops December 12th and features the entire Born team sharing untold stories from the year.
🎙 Born to License – Hosted by David Born
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🔹 Learn More about Born to License
🔹 Learn More about Born Licensing
🔹 Join the Licensing Conversation: #BornToLicense #LicensingIndustry #BrandPartnerships #LearntoLicense
👉 Have a question about licensing? Send it in for our upcoming Q&A episode!
📩 Contact: hello@borntolicense.com
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What is it like being married to David Born?
It's intense, but I love it.
All the deals that you've worked on this year, which one made you think, I can't believe we actually did this? Probably it might be the I am saying Garfield deal. I've always loved Garfield.
Working on Google Pixel's first ever Christmas advert was amazing. Timings were insane. It just shows how good we are.
What are the typical challenges that they're facing and why they've come to us in the first place?
People are seeing licensing as solving a problem. They're seeing it more as an expansion.
Opportunity born to licenses. It's more of a quality aspect and not a quantity.
We won't put you in front of a licensor unless we think you've got what it takes.
How many submissions are really involved for something like this?
You're talking hundreds. There's like, I think it was 500 submissions in one go.
How do you guys manage and track such an enormous volume of submissions?
Well, it was a challenge at first. Organization has been really important for Keepsake. For us, this has opened up a whole new realm.
Are there any trends that you expect to see in the new year?
I think we're going to continue seeing the impact of theatrical, what services we'll be offering. Anything that you can think of to sell your product, we can be there and advise you along the way.
What's it like being my EA? I'm curious.
Fast paced is really rewarding. I love working with you.
You're married to someone that has extreme focus. When David wants to do something, he's gonna do something and you either help him or you just get out of his way.
For someone who's thinking about applying to work at Bourn, share a little bit about what your experience has been like.
My advice is just dive in.
